How does the business operate on a daily basis?
Every new day the business will have orders to complete. The completion happens within the morning, this includes emails from clients, follow ups with clients which may of cancelled an order, and then processing and sending out the orders from clients who had paid for their designs.

How are the clients attracted to the business?
First and foremost is our excellent customer care, we provide feedback and constantly support for our customers. With regards to competition we are ranked number one best priced compared to the rest of the other websites, which is a great plus for our clients.

What Advertising/Marketing is carried out?
The advertising we do is all Meta based ads. This includes facebook ads and instagram ads. We also have a facebook fan following on our facebook account of 9.5k plus and an instagram following of 2.6k. Weekly posts keep our clients happy and engaged.

Does the business have any contract work?
None but the potential can be there for retail stores to sell the product.

What competition exists?
There are only a few websites which exists as competition.
Websites:
https://paintbynumberssa.online/
https://www.paintbynumbersza.co.za/?srsltid=AfmBOoqOx0ffp5I1hHLSFfGe6Mh036Go4k_guzl_eWZArH3jNc-vtAEc

I do however believe that our pricing and website is no match to the rest of our competition.

What are the seasonal trends?
Some of the seasonal trends could be winter time where people really do enjoy being inside and having something to do like our amazing Paint By Designs kits. We also have Christmas time where there is nice discounts for seasonal buyers.

Is the business VAT Registered?
No

What VAT documentation is on file?
N/A

Are there up-to-date Management Accounts available?
Yes

What Balance Sheet and Income Statements are available?
Downloaded straight from a reliable website and plugin, website is Wordpress, the plugin is Woo-Commerce. This shows all the revenue that has been collected for the business.

What percentage of the business is cash/credit?
100% cash

What is the age analysis of the debtors book?
N/A

How could the profitability of the business be improved?
With scale comes more profit. The business could use an investor to invest in more products/designs which can then attract for a more clients to obtain a more broad amount of designs. Also increasing the advertising amount can bring in a lot more potential for new clientele.

Is Seller finance available and for what amount?
N/A

What is the total staff complement?
0

Give a breakdown of staff/ functions/ length of service?
N/A

Do any receive special perks or incentives?
N/A

Are they on contract?
N/A

Do any have management potential?
N/A

How involved is the Owner in running the business?
Fully runs the business.

When does the current lease end?
N/A

Is there an option of renewal & what period?
N/A

What is the annual escalation %?
N/A

What are the trading hours?
N/A

What is the square meters of the business?
6x6m

Is a copy of the lease available?
N/A

Do you require a licence?
N/A

What lease deposit and/or other surety is required?
N/A

What are the main assets of the business?
N/A

Are any items not included in the sale?
N/A

What is their overall condition?
N/A

Do any require repairing?
N/A

How have they been valued ?
N/A

Which assets are on lease/HP and with whom?
N/A

What are their settlement amounts?
N/A

Will Seller settle or Buyer to take over?
N/A

Are copies of agreements available?
N/A

Are they presently insured?
N/A

Strengths?
Niche Product Offering:
Focus on paint-by-numbers kits appeals to both beginner and hobbyist artists. Strong emotional connection to creativity, relaxation, and mental wellness.

Established Brand Identity:
Recognizable branding and social media presence. Loyal customer base with repeat purchases

E-commerce Infrastructure:
Fully operational online store with optimized user experience and secure checkout. Integration with payment gateways, order tracking, and customer support tools.

High-Margin Products:
Low cost of goods compared to retail price allows for healthy profit margins. Potential for bundling and upselling accessories or frames.

Scalable Operations:
Business model is easily scalable through digital marketing. No physical storefront reduces overhead costs.

Weaknesses?
Stock & Fulfillment Challenges:
Inventory forecasting is critical to avoid overstocking or under stocking.

Dependency on Ad Spend:
Reliance on paid advertising (e.g. Facebook, Instagram) for traffic and conversions.

Opportunities?
Product Line Expansion:
Introduce adjacent products such as DIY crafts, custom kits, framing tools, or kids' versions.

Wholesale or Subscription Options:
Offer bulk orders for schools, therapy centers, or gift stores.

Content-Driven Marketing:
Grow organic traffic through blog posts, tutorials, and customer showcase videos. Collaborations with influencers or mental health advocates.

Threats?
Economic Sensitivity:
Non-essential hobby products are vulnerable to economic downturns or changes in disposable income. Fluctuating shipping costs and currency rates impact margins.

What is the reason for the sale?
Other business ventures.

Why is this a good business?
This e-commerce business offers a rare opportunity to acquire a profitable, turnkey operation in the fast-growing DIY and creative wellness niche. With a well-established brand, loyal customer base, and proven demand for paint-by-numbers kits, the business enjoys strong margins and low overheads. Its fully developed online infrastructure, streamlined operations, and supplier relationships make it easy to manage and scale. The product appeals across a wide demographic and offers multiple avenues for growth—through product expansion, international sales, and content-driven marketing. Whether you're a first-time buyer or an investor looking for a scalable brand, this business is well-positioned for continued success and long-term growth.