"Selling your business is our business"
"Selling your business is our business"
Fully describe the business's activities?
This business is an established online boutique store selling lady's swimwear and clothing.
They pride themselves on offering on-trendy styles to empower women everywhere to look and feel their best in quality and stylish swimwear at an affordable price. They stay up to date with the latest fashion trends whilst rapidly bringing these styles to the market.
How long has the business been established?
2022
How long has the owner had the business?
Since inception.
How does the business operate on a daily basis?
E-commerce Efficiency Orders are received, paid for, packed, and dispatched through their dedicated online platformâhighlighting a streamlined digital retail model that operates independently of brick-and-mortar stores.
The online store has global reach through the Shopify platform.
How are the clients attracted to the business?
Marketing Muscle - Client attraction relies on savvy social media marketing and good old-fashioned word of mouth, suggesting theyâve cultivated a loyal customer base through both modern and personal outreach methods.
What Advertising/Marketing is carried out?
Google AdWords
SOE optimization
Social media campaigns
What are the seasonal trends?
Spring and summer are good trading months; however, they stock winter and autumn pieces which provide for good trade throughout the year.
The business understands the value of season-spanning inventory. Especially with customers vacationing year-round and resort destinations staying popular during colder months.
Is the business VAT Registered?
Yes
What VAT documentation is on file?
All current information available
Are there up-to-date Management Accounts available?
Yes.
What Balance Sheet and Income Statements are available?
Current FY.
How could the profitability of the business be improved?
Increase stock lines and introduce shoe wear.
Is Seller finance available and for what amount?
No seller finance available
What is the total staff complement?
The business is solely run by the owner.
How involved is the Owner in running the business?
The owner is steering every part of the ship, from operations to customer engagement.
When does the current lease end?
The owner runs the business from their home.
What is the square meters of the business?
50sqm is sufficient space.
What are the main assets of the business?
Website
Inventory approximately R500 000-00
Display stands
Intellectual property
Strengths?
Established Online Presence: Active social media and word-of-mouth marketing help drive traffic and build brand recognition.
Streamlined Operations: Orders are received, paid for, and dispatched via a dedicated e-commerce platform, enabling efficient fulfillment.
Niche Market Appeal: Swimwear and fashionable clothing for women offer a focused target market with strong seasonal demand.
Low Overhead Costs: Operating primarily online reduces the need for physical retail space and minimizes staffing requirements.
Weaknesses?
Seasonal Fluctuations: Swimwear sales tend to peak in warmer months, potentially leading to inconsistent cash flow.
Limited Face-to-Face Interaction: Without a brick-and-mortar presence, building customer loyalty and handling certain service requests can be more challenging.
High Dependence on Marketing: Ongoing digital advertising is essentialâif it stalls, so might sales.
Inventory Management Risks: Over- or under-stocking seasonal items can lead to losses or missed opportunities.
Opportunities?
Expanding Product Range: Adding related lifestyle or beach accessories could increase cart value and customer retention.
International Reach: With a strong digital foundation, the store can tap into global markets with minimal barriers.
Influencer Collaborations: Partnering with fashion influencers can boost visibility and create strong brand associations.
Eco-Friendly Appeal: Offering sustainable swimwear options could resonate with environmentally conscious consumers.
Threats?
Economic Downturns: Discretionary spending on fashion may decline during uncertain economic periods.
Platform Dependence: Changes to e-commerce platforms or social media algorithms could impact visibility and sales.
Supply Chain Disruptions: Reliance on external manufacturers or couriers may cause delays or quality issues.
What is the reason for the sale?
The owner wants to focus on other business interests.
Why is this a good business?
Founded in 2022, it's still relatively new, which means there's room to expand product lines, enhance sustainability, and build brand equity.
The swimwear market is seasonally strong and can be complemented with year-round activewear and accessories.
Although fairly young, this business generates an impressive bottom line!
Annual Turnover Amount between R 500 thousand and R 6 million
