"Selling your business is our business"
"Selling your business is our business"
Fully describe the business's activities?
This very well-known franchise primarily operating as a fast-casual dining restaurant. The franchise supports takeaways as well. The franchise is well established in Souith Africa is a popular choice in the South African casual dining market.
How long has the business been established?
12 years
How long has the owner had the business?
3 years
Give a breakdown between sit-down, takeaways and deliveries
60 % sit-down, 25% 3 rd party, 15% takeaways
How are the clients attracted to the business?
There is a country wide marketing strategy developed by the franchisor and local store marketing, consistent food quality, and strategic locations further enhance the brandâs visibility and reputation.
What Advertising/Marketing is carried out?
The franchisor employs a dynamic mix of advertising and marketing strategies countrywide. Traditional methods like radio ads, billboards, and print media complement their strategy, alongside partnerships with delivery platforms like Uber Eats to boost online orders. This integrated approach effectively attracts customers, drives engagement, and enhances brand visibility.
Is the business VAT Registered?
Yes, the business is vat registered.
Are there up-to-date Management Accounts available?
Management accounts are available.
Do any have management potential?
The business is manager run.
How involved is the Owner in running the business?
The owner has a number of other businesses and only able to provide oversight.
Is a copy of the lease available?
Yes, a copy of the lease is available.
What lease deposit and/or other surety is required?
2 months exit rental.
What are the main assets of the business?
Equipment, shop fitting, stock. A comprehensive list will be provided to serious buyers.
Are they presently insured?
All assets are comprehensively insured,
Strengths?
Global presence and international chain: Wimpy has a strong global presence, making it a well-recognized brand.
Good quality burgers: Known for its tasty and high-quality burgers.
Special kids menu: Offers a menu specifically designed for children.
Recent brand revamping: The brand has undergone recent updates to stay relevant.
Innovative marketing campaigns: Notable campaigns like the âBraille Burgerâ have been successful.
Engagement activities for kids: Numerous activities and competitions for children
Weaknesses?
Lack of advertising: Compared to competitors, Wimpy's advertising efforts are limited.
Lack of owner involvement.
Opportunities?
Advertising on different platforms: There is potential to increase advertising efforts across various platforms.
More owner involvement will bear fruits.
Threats?
Increase in raw material costs: Rising costs can impact profitability
What is the reason for the sale?
The owners want to focus on other business interests.
Why is this a good business?
Firstly, Wimpy has a strong global presence and is a well-recognized brand, especially in the United Kingdom and South Africa. This brand recognition can attract a steady stream of customers who are already familiar with the quality and taste of Wimpy's offerings.
Secondly, Wimpy is known for its good quality burgers and a special kids menu, which can appeal to a wide range of customers, from families to individuals looking for a quick and tasty meal. The brand has also undergone recent revamping to stay relevant and competitive in the fast-food market.
Thirdly, Wimpy has made considerable changes to their menu by providing a healthier offering.
Annual Turnover Amount between R 500 thousand and R 6 million
