"Selling your business is our business"
"Selling your business is our business"
Fully describe the business's activities?
This very well-known franchise primarily operating as a fast-casual dining restaurant. The franchise supports takeaways as well. The franchise is well established in South Africa is a popular choice in the South African casual dining market.
How long has the business been established?
3 years
How long has the owner had the business?
3 years
Give a breakdown between sit-down, takeaways and deliveries
70% Sit-down
30% Take-away
How does the business operate on a daily basis?
The restaurant is manager run and part of a larger group of franchisee stores. Area managers provide daily oversight and operational involvement in the different stores with the owner providing oversight from the central office.
How are the clients attracted to the business?
There is a country wide marketing strategy developed by the franchisor and local store marketing, consistent food quality, and strategic locations further enhance the brandâs visibility and reputation.
This franchise is ideally located close to office parks providing breakfast and lunch to staff working in the business node.
What Advertising/Marketing is carried out?
The franchisor employs a dynamic mix of advertising and marketing strategies countrywide. Traditional methods like radio ads, billboards, and print media complement their strategy, alongside partnerships with delivery platforms like Uber Eats to boost online orders. This integrated approach effectively attracts customers, drives engagement, and enhances brand visibility.
Is the business VAT Registered?
Yes, the business is vat registered.
Are there up-to-date Management Accounts available?
Yes, all management accounts are available and current.
Is Seller finance available and for what amount?
No seller finance available.
What is the total staff complement?
13 staff including waiters
Do any have management potential?
Restaurant is currently manager run.
How involved is the Owner in running the business?
The owner is a multiple store owner and provides oversight from his central office.
When does the current lease end?
31 March 2028
Is there an option of renewal & what period?
Yes, 5 year.
What is the annual escalation %?
7% escalation
What are the trading hours?
7am to 6pm Monday to Friday
7am to 3pm weekends
What is the square meters of the business?
200sqm
Is a copy of the lease available?
Yes
What lease deposit and/or other surety is required?
2 months exit rental
What are the main assets of the business?
A comprehensive asset list will be provided.
Are they presently insured?
All assets are comprehensively insured.
Strengths?
Global presence and international chain: Wimpy has a strong global presence, making it a well-recognized brand.
Good quality burgers: Known for its tasty and high-quality burgers.
Special kids menu: Offers a menu specifically designed for children.
Recent brand revamping: The brand has undergone recent updates to stay relevant.
Innovative marketing campaigns: Notable campaigns like the âBraille Burgerâ have been successful.
Engagement activities for kids: Numerous activities and competitions for children
Weaknesses?
Lack of advertising: Compared to competitors, Wimpy's advertising efforts are limited.
Opportunities?
Advertising on different platforms: There is potential to increase advertising efforts across various platforms.
More owner involvement will bear fruits.
Threats?
Increase in raw material costs: Rising costs can impact profitability
What is the reason for the sale?
The owner wants to pursue other business interests.
Why is this a good business?
- Many of the corporate offices in and around the area which were vacant since covid are being filled. Certain office blocks are being converted to residential flats which is driving monthly growth in the store.
- Strong Franchise Support Backed by Famous Brands (a leading franchise group), franchisees receive robust training, site selection guidance, and operational support.
- Wimpy offers multiple formatsâsit-down restaurants, roadhouses, drive-thrus, and even fuel station partnerships (Engen 1 Stop). This flexibility allows franchisees to tailor their investment to location and customer demand
- The menu caters to diverse demographics: families, commuters, and urban diners. From all-day breakfasts to burgers, grills, shakes, and desserts, Wimpy attracts repeat customers across age group
- Franchise opportunities typically require an investment of around R4 million, but the established systems, brand loyalty, and operational efficiencies make it a path to sustainable profitability
Annual Turnover Amount between R 500 thousand and R 6 million
