How does the business operate on a daily basis?
The business is well established in the area and services walk-in clients as well as selling merchandise online.

How are the clients attracted to the business?
The business and the owner are known for the in-depth knowledge of hiking and the best equipment needed for hiking expeditions across the globe.

What Advertising/Marketing is carried out?
Google ads
SEO
Website
Local signage

What competition exists?
Competition exists however this business specialises in hiking equipment and accesories.

What are the seasonal trends?
Summer months are best trading months however this business trades well throughout the year.

Is the business VAT Registered?
Yes

What VAT documentation is on file?
Yes

Are there up-to-date Management Accounts available?
Yes, 2023 and 2024 to date.

What is the age analysis of the debtors book?
No debtors book

How could the profitability of the business be improved?
Greater google ad spend

What is the total staff complement?
1 staff
Owner involved on a daily basis.

How involved is the Owner in running the business?
Daily involvement.

When does the current lease end?
30 April 2024

Is there an option of renewal & what period?
Year to year lease

What is the annual escalation %?
8%

What are the trading hours?
9am to 5pm

What is the square meters of the business?
107sqm

Is a copy of the lease available?
Yes

What lease deposit and/or other surety is required?
2 months exit rental

What are the main assets of the business?
Full asset list will be provided.
The main assets are shopfitting and stock.

Are they presently insured?
All assets are comprehensively insured.

Strengths?
- Niche Market
- Well established
- Online presence

Opportunities?
- Open similar stores in other locations
- Increase online presence
- Add additional brands

Threats?
None percieved.

What is the reason for the sale?
Owner retiring.